My goal is to help brands reach the masses through unique and creative ideas.
● Lead team Scrum and partner meetings
● Liaison for two tech studios. Help build and implement new page types and content configurations
● Trainer for new team member: responsible for onboarding, CMS training and best practices
● Subject Matter Expert for multiple content page types: FAQs, Bookables, Know Before You Go
● Collaborate with key stakeholders and open Jira tickets
● Recognition – Documented recognition for service sent to my leaders and their leaders
- Outstanding Work and Dedication, 03/22 – from Marketing Partner for work on an important Itinerary Launch
- Courtesy, Show, Efficiency, 05/22 – from teammate for work on an important Itinerary Launch
● Marketing Manager for KryiaBotanials.com
- Grew company Instagram to 6k followers and 8k email subscribers, which helped the company go from $25k to $95k in sales in one year
● Founder of the Black Podcast Support Network – A Facebook group created so black podcasters could network and grow. Grew the group from 0 to 9.7k members with $0 spent on marketing/promotion in less than 2 years
● Producer for Zocial Network – created multiple game shows that streamed live on Facebook and YouTube
● Podcast Host/Producer for Hit The Ropes Radio
- Hosted a weekly show, booked international guests (Superfly Jimmy Snuka, Matt Hardy, Booker T, Iron Sheik, Kurt Angle and more), covered live events, liaison for corporations to provide merch and giveaways to listeners
● Assisted with the relaunch of Universal Japan’s (USJ) website, which included delivering 79 new pages in 7 weeks
● Took responsibility to help organize page build efforts, including tracking and then auditing the delivered pages to ensure a timely delivery of USJ relaunch
● Created new pages for the Universal Orlando website redesign
● Updated, built new pages and validated URLS (via Tridion and GoPub) for the sustainment efforts for Disney Cruise Line and Disney Vacation Club (DVC).
● Collaborated with key stakeholders, through Jira, ensuring assets were aligned with strategic vision for creative (including design, content strategy and copywriting)
● Triaged website outages and issues. Facilitated meetings with on-call members to resolve errors.
● Led team Scrum and partner meetings
● Recognition – Documented recognition for service sent to my leaders and their leaders
- E-Grape Soda – for “outstanding partnership” during confidential DVC project
● Built new pages, ensuring brand standards were met and troubleshooting issues (SiteCore).
● Updated and published weekly special offers, recipes and special event driven marketing pages
● Conducted site audits to ensure site functionality and content availability participating in new site development and release management schedules, in addition to testing new features and functionality
● Led the content development for the redesign of Pall.com (over 1,000 pages).
● Organized and prioritized website redesign projects by distributing daily tasks to UX designers and copywriters. Trained Business Unit leaders on utilizing Adobe Experience Manager (CMS).
● Planned kick-off meetings for project support with Business Unit leaders (UK, Japan, Germany, India and US). Managed writing vendor, a team of 50+ freelance writers, for website redesign
● Analyzed online user experience for AtlasRoofing.com, PlasticsColor.com and KingspanPanels.us by evaluating copy, images and implementing calls-to-action to generate leads.
● Developed quarterly content marketing plans, which led to increased organic traffic and reduced ad buys.
● Planned kick-off meetings to review the scope of work, KPIs and lead generation opportunities.
● Crafted SEO copy, press releases, email copy, product guides, print ads and case studies.
● Pitched industry publications, which secured an average of ten (non-paid) placements per month per client.
● Met with clients and developed marketing plans with three, six and twelve-month benchmarks for lead gen.
● Created a social media campaign for regional McDonald’s, which included a microsite, social media contests and coupon giveaways. The campaign led to increased sales of more than 30% on the days of the promotions.
● Wrote SEO driven web copy that achieved first page Google rankings for CaptainsQuarters.com, LandmarkResort.com, TheCaravelle.com and a variety of other Myrtle Beach hotels.